Supply chain management case study Example | Topics and Well Written Essays - 250 words

Supply chain management - Case Study Example Increasing the safety stock will positively impact on the operations of the company since it may be able to keep enough stock which entails that customers are not turned away empty handed. 2. Mr Flint should maintain the intermodal method of transportation of the MWED10GD which costs $4000 per load of 2000 units. This will help the company to maintain the costs at a lower level than to opt for the direct truck model which would increase the costs. The products supplied remain the same while the price does not change. This can strain the company in terms of revenue generated. Therefore, it would be wise for the company to increase the safety stock so that the customers would get something rather than wait for the next consignment. Through maintaining costs at a minimum level while increasing the level of stock will help the company to generate more quick returns in terms of the revenue it

Consumer Behavior- B Essay Example | Topics and Well Written Essays - 500 words

Consumer Behavior- B - Essay Example 3-Graham is a college student who is impulsive and somewhat rebellious.   He seeks out variety and excitement, usually looking for something new, offbeat, and risky.   Even though he was 18 years old and  eligible to vote, he didnt vote in the last presidential election and is not very interested in world events.   To which VALS segment does Graham belong? ESSAY 1- Discuss how a small bio-technology firm could influence the reference group infrastructure and the lead users to accelerate adoption of its products in the market. A small bio-technology firm can significantly influence the reference group infrastructure and its lead users to accelerate adoption of its products in the market by way of exploring key characteristics of lead users and major reference groups like key consumers, suppliers, and industry experts. Only after gaining acquaintance with their key characteristics or their behavior can a firm hope to sell more products in the market. This is because such knowledge can inform a firm about what are the currently hot demands in the buying market. This can boost adoption of products in the market because the firm will be then able to act in accordance of those demands. Lead users form a major reference group and researching such users’ preferences and dislikes can give a firm a lot of valuable material regarding how they can influence other potential customers in foreseeable future. A seller organization hoping to accelerate adoption of its products in the market should essentially understand the buying motives and decisions of their lead users. They can later use this kind of information to convince other customers to make the same kind of decisions. ESSAY 2- Unheard of twenty years ago, discuss the rationale people use today to shop or NOT shop on the Internet.   Given  your response,  what are the benefits to purchasing an iPod direct from a channel member.