The Analysis Of Bcg Matrix Marketing Essay

The Analysis Of Bcg Matrix Marketing Essay In business, there are times when an organization needs to expand or change the market or field. There are tons of ideas about things one could do. However, it is hard to determine which idea will be the best. Therefore, strategic marketing planning tools will be important and beneficial, such as BCG matrix, Ansoff Matrix or Porter 5 forces and so forth, to help one to evaluate the options and decide on the one that suits the organization and situation best. As a result, it gives the best return on the considerable investment that an organization will need to make. Strategic marketing management involves the process of deciding the marketing strategy to follow and to ensure it is followed correctly, in order to compete against its rivals successfully. In an attempt to assist strategic marketing process, a number of different strategic marketing planning tools have been created. Igor Ansoff, Michael Porter and the Boston Consulting Group have the best known models in the field of business. Strategies are developed according to the objectives within an organization. The establishment of the objectives will normally produce a difference between what had been achieved and what target needs to be met. The uses of strategies are to illustrate how this gap is going to be solved, and objectives met. Strategic Management is a systematic approach to the major and increasingly important responsibility of general management to position and relate the firm to its environment in a way which will assure its continued success and make it secure from surprises( Ansoff, 1990). This paper, it will focus on the BCG Matrix, which is one of the models like PESTEL, SWOT, Ansoff matrix, Gap analysis, GE matrix and Porter 5 forces. It is often used to assess the profits of business or resource allocation and divestment decisions by the marketers. The content of this report will explain and analyse the application of BCG Matrix with some examples. Some of the other analytical tools will also be mentioned in this work. Analysis of BCG matrix BCG Matrix is developed by Bruce Henderson of the Boston Consulting Group in the year of 1968 (BCG, 2012). It is one of the Portfolio analyses. It is used to determine high or low performers of businesses or products depending upon their market growth rate and relative market share. The idea behind this Matrix is that the higher the market share or a better market grows of the product, it is better for the organization. There are four categories in BCG Matrix, which are Stars, Cash cow, Question mark and Dogs (Philip.K, et al., 2008). Furthermore, horizontal axis is given for relative market share position and vertical axis for industry growth rate (Philip.K, et al., 2008). Planners are to classify their products or businesses into the four categories according to their position on the matrix. It provides a framework for analysis and comparison of products or businesses for multinational companies with diverse products. The advantages of using BCG Matrix are to have the ability to pr ioritise a business or product portfolio; it is to know what products are doing well and what are not performing. It provides a useful insight into the potential opportunities and problems associated with a particular product. It is often a convenient graphical form that is easily understood by the staffs who are the decision makers. Taking Nestle company (table 1.0) as an example, prepared dishes and cooking aids, PetCare and confectionery would be classed as Cash cow, beverage products would be a star, whereas pharmaceutical products as Question mark. Water products would most likely to be classed as a Dog. The BCG matrix is linked to the Product life cycle. Introduction, growth, maturity and decline, it represents Question marks, Stars, Cash cows and dogs in the BCG matrix respectively. Referring back to the table 1.0, it shows that PetCare and Confectionery products are at the late maturity period in the Product life cycle. Therefore, Nestle must come out with new and better ide as, in order to prevent or slow down the product from further decline in sales, or perhaps becoming a Dog. However, it is expected that different product will have different life cycle. Therefore, some stars with short life cycle will be better to harvest rather than to commit further investment (Graeme. D and John. E, 2007). In a multinational company, it is essential for its products to have high and low growth rate, such as stars to assure future of the company, cash cows that supply money for further growth and converting questions marks into stars, it is because a balanced product portfolio will maximise organisation revenue. As mentioned by Bruce Henderson Only a diversified company with a balanced portfolio can use its strengths to truly capitalize on growth opportunities(BCG.P, 2010). The benefits of high growth products include high return at the cost of wide ranging resource to market. For low growth rate products, its benefits are customers familiarity with the product, t hus, lesser cost for marketing and a constant source of revenue. With the help of BCG matrix, it can be identified how organization cash resources can be used to maximize a companys future growth and profitability. It provides the criteria for determining which products or business one should invest in, hold, harvest or divest. However, the BCG matrix is only useful to a certain extent, and its limitation makes it increasingly less accurate. The BCG matrix was created in 1970s; therefore, it is expected to be less accurate in the current society especially during periodic recession (Blythe, 2006). The situation in the current business market is much more complicated than before. Abell and Hammond recommended that it should add two more practical strategies, Freeze and Cut into the Matrix (Abell, et al., 1979). Freeze basically stopping all investment and do not plan new ones during a recession or crisis, and cut means that cutting services by reducing some activities. The model of BCG matrix discouraged organizations to invest in businesses with a less than 10% growth rate in a year. During the hard time, many companies will not have a growth of 10%.Thus, it is not accurate to rely on BCG matrix during an economic downturn; it might create confusion in the companys direction. The connection between market share and profitability is arguable because sometimes low share businesses can be profitable too and vice versa (Babette Craig, 2012). As mention by experts, the markets are difficult to determine with a huge amount of overlaps and complex segmentation (Macmillan. H, 2000). There are many portfolios in real businesses consist of a high percentage of dog businesses and few star businesses (Macmillan. H, 2000). Thus, portfolio analysis is criticized for offering little help in these circumstances. Growth rate and market share are only one aspect of industry attractiveness and overall competitive position respectively. The market definition and measurement are not perfect as there are some problems faced (Wensley. R, 1981). H ence, poor definition of business market might lead to some misclassification, such as dogs, become cash cows. Moreover, the matrix mainly focus on the investment in current products of a company, thus, it might neglect alternative investment such as setting new product lines or investing in new technology which could be better than investing in current products or services. The matrix also ignores the potential competitive responses. When an organization tried to build their market shares and support growth, it is likely to get responses from the competitors as retaliation (Blythe, 2006). Furthermore, it is too simplistic and general just to use high and low to form four categories, which lead to a low accuracy analysis. In addition, the matrix is based on cash revenue, whereby profit should be a better phrase to use as it means the financial gain after all the deduction of expense from the revenue. General electric (GE) matrix developed by Mckinsey is a similar matrix that overcom es some of the disadvantage of BCG matrix. It uses market attractiveness instead of market growth rate which included a broader range of factors compare to growth rate. It also replaced market share into competitive strength which assessed each SBU with competitive positioning (Kozami,2002). However, this paper will not go into the details of GE matrix due to the words constraint. With the obvious limitations of BCG Matrix, it is not recommended to use the matrix alone. It is an portfolio analysis tools which focus on the internal of an organization, thus, it is always best to use with external analysis tools such as SWOT. SWOT will look at matters like the strength and weakness of the company, and the opportunities and threats that might occur. It is used to measure the degree of strategic fit between the organization and its environment. As a combination with BCG matrix, BCG matrix will focus on the internal factors and SWOT will be focusing on the external factors, therefore, the O T of SWOT will be mainly suggest to use alongside with BCG matrix. For example, with the O T, the organization can recognise the opportunities and threats in Nestle such as an increase in health conscious society (PRweb, 2012) provide a huge opportunity for Nestle to produce more health care products and raw ingredient prices for chocolate production are increasing will affect the profit margin as threat (Christopher, 2011). If only BCG matrix is used, the planners will miss the external factors like the society or raw materials pricing which might cause problems to the organization. According to experts, it mentioned that a mixture of two or more analysis tools is recommended for a holistic view of strategic scenario (Wind, et al, 1983). Therefore, it is essential for an organization to capture the internal and external factors to strengthen the company. Conclusion This paper focused on the analysis of BCG matrix, it evaluated the usefulness and weakness of the model. Recommendations also had been advised for further enhancement of the usefulness of the model. Although BCG Matrix has a number of limitations, it is still one of the most popular portfolio planning tools used by big companies with diverse products. It can measure the growth rate and relative market share of each sector in a table form. The table shows a clear understanding on how an organization is performing. With a simple and clear understanding, the company can develop strategies to deal with the sectors, and achieve the organizations aimed goals and objectives. It is also useful for small businesses to survey the companys market share and growth, in relation to relative market to see how products are performing. Lastly, BCG Matrix is not a tool to replace management decision or vision. It is a tool to help managers or planners to evaluate their strategy alternatives together w ith other analysis tools, such as SWOT. It is a tool with flaws, but still suffices to be a good tool for portfolio analysis. References Abell, Derek, and Hammond John S, 1979. Strategic market planning : problems and analytical approaches. 1st ed. New Jersey: Englewood Cliffs. Ansoff, Igor, 1990. Implanting Strategic Management. 2nd ed. New York: Prentice Hall . Babette, E, 2012. Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions. 2nd ed. New Jersey: Financial Times. BCG. 2012. BCG History. [Online] Available at: http://www.bcg.com/about_bcg/history/history_1968.aspx. [Accessed 04 November 12]. BCG. Perspectives. 2012. The product portfolio. [Online] Available at: https://www.bcgperspectives.com/content/Classics/strategy_the_product_portfolio/. [Accessed 05 November 12]. Blythe, Jim, 2006. Principles Practice of Marketing. 1st ed. London: Thomson learning. Christopher Adams . 2011. Chocolate lovers face price rise as ingredients soar. [Online] Available at: http://www.nzherald.co.nz/business/news/article.cfm?c_id=3objectid=10701792. [Accessed 22 November 12]. Graeme, Drummond, and John Ensor, 2007. Strategic Marketing: Planning and Control. 3rd ed. Oxford: A Butterworth-Heinemann Title. Kozami, Azhar, 2002. Business Policy and Strategic Management. 2nd ed. India: Tata McGraw-Hill. Macmillan, Hugh, 2000. Strategic management: process, content, and implementation. 1st ed. Oxford: Oxford University Press. Nestle. 2010. 2010 Annual Report. [Online] Available at: http://www.nestle.com/Common/NestleDocuments/Documents/Library/Documents/Annual_Reports/2010-Annual-Report-EN.pdf. [Accessed 03 November 12]. Nestle. 2011. 2011 Annual Report. [Online] Available at: http://www.nestle.com/Common/NestleDocuments/Documents/Library/Documents/Annual_Reports/2011-Annual-Report-EN.pdf. [Accessed 03 November 12]. Philip Kotler,Gary Armstrong, Veronica Wong and John Saunders, 2008. Principles of marketing. 5th ed. Italy: Pearson Education. PRWeb. 2012. Yahoo news. [Online] Available at: http://news.yahoo.com/increasing-popularity-growing-health-consciousness-fuel-growth-global-130305822.html. [Accessed 22 November 12]. Wensley, Robin, 1994. Making better decisions: The challenge of marketing strategy techniques. International Journal of Research in Marketing, [Online]. 11/1, pp85-90. Available at: http://www.sciencedirect.com.libproxy.ncl.ac.uk/science/article/pii/0167811694900361 [Accessed 04 November 2012]. Wind, Young, Mahajan, Vijay and Donald, Swire., 1983. An Empirical Comparison of Standardized Portfolio Models. Journal of Marketing, [Online]. 47(2), pp89-99. Available at: http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=247ec63a-e348-45c1-a7b8-e1819fa6169a%40sessionmgr11vid=2hid=21 [Accessed 22 November 2012].

College halls Essay

College halls are being flooded with adults who are returning to school in their mid-life years. Online colleges have also made it easier for adults to further their educations in the midst of their busy lives. They choose to further their educations for various reasons. Perhaps, moms and dads need more education in order to move forward in their career or maybe the kids are older and mom wants to branch out and start a career. These nontraditional college students face different and more complex challenges than the younger student body. Some other areas of difficulty might include juggling multiple responsibilities or feeling academically out-ranked or inferior. Many colleges offer special services catering to the needs of adult students in order to help them achieve their educational goals. Another more recent issue is the state of the economy. Starting college during an economic slump presents it’s out set of challenges. The Economy The sudden nosedive of the economy has actually caused a surge of adults returning to college. The unemployment rate is on the rise and adults lacking a college degree are being left in the white collar dust of the more employable college graduates. Adults are finding that they have no alternative, but to roll with the changing tide of our economy and technology. This includes returning to college and earning a degree in order to find gainful employment. Some choose traditional colleges and many more choose online colleges. A few employers are wary of online colleges. They believe the student is paying for a degree rather than paying for an education. Slowly, the doubt is dwindling and in many cases employers will contribute financially to employees who are choosing to further their education. Employers are beginning to realize the dedication and worth of employees who are willing to go that extra mile. (Armour, 2008) Adults who return to college are faced with many concerns that their younger counterparts are oblivious to. Two major issues are finances and family responsibilities. In many cases, adults have financial obligations such as mortgage payments, care payments, and providing for their families. They must continue to earn a living and allotting time for family commitments while attending college. Sometimes these are single parents and sometimes they aren’t, but either way, if they have families then their lives become a juggling act. There are also other concerns. (Benahoff, 1993) Women with families often experience feelings of guilt in regards to their children. They feel like their shirking their parental responsibilities. They also worry about the cost of childcare and the quality of care that their children are receiving. Women are also concerned about maintaining their roles as wives and mothers while attending college. (Benahoff, 1993) Men tend to be fearful of failing and they doubt their ability to reach their goals. Since men who return to college in order to change careers they experience a great deal of anxiety. They have responsibilities to their family and there is no room for failure since men usually view themselves as the providers. Men also experience frustration in dealing with the loss of time and the increased expense of attending college. (Benahoff, 1993) Attending School with Children It’s common for adult college students to feel uncomfortable in an environment geared towards younger students. Many adult students have children nearing college age or already in college which can increase their feelings of awkwardness. As parents they are used to being in charge rather than on equal ground with young people. College kids usually have active social lives on and off campus while adult’s social lives revolve around their families and coworkers. Adults have limited time for socializing as well because of their responsibilities. These factors can intensify feelings of being out of their comfort zone. (Benahoff, 1993) Adult college students often lack confidence in their learning and study skills. They find that methods of teaching and learning have changed a great deal since they’ve been out of school. That can be an intimidating experience for adults. On a more positive note, adults take their studies seriously. Their choice to attend college mid-life was a huge step. They perceive college as an investment and as such, there is a certain amount of risk involved. As a result they are focused and extremely motivated. (Benahoff, 1993) College students of the younger generation are very social and it’s no different when it comes to their study habits. They often study regularly and work on assignments with their peers. Adults, however, often prefer to work and study independently because of their multiple responsibilities, busy schedules and time restraints. They don’t have time to linger on campus. (Benahoff, 1993) College Access and their Contribution to Success Admissions counselors should be readily available to advise adult students on courses and degrees that might be appropriate for them based on their current careers, areas of interest, or goals for the future. Providing this service would give adult students the reassurance they need that they are making the best choice by returning to college. Colleges that provide financial aid advisors trained specifically to work with adult students provide an enormous service for what can seem like an overwhelming process. Financial concerns are generally a key issue with adult students and they need the guidance and advice of someone knowledgeable about their specific areas of financial concern. Student advisors to offer suggestions regarding such topics as time management, study techniques or any other areas of concern would help to give adult students the confidence they need. Just knowing that there is someone they can turn to for advice when the going gets tough can provide much needed encouragement. Several traditional colleges offer online courses and access to resources such as online libraries. There are also a growing number of online colleges. Online availability provides easier access to adult students who are unable to attend classes on campus. In addition, many traditional colleges offer evening classes or classes in various locations off campus. This makes it easier for adults who may not be able to attend classes during the day and for those who need a closer location. Colleges who work with communities and employers to stress the importance and the benefits of higher education for adults can provide that extra push for those who are considering advancement, but haven’t yet made the commitment. When they join forces with communities and employers, colleges can also learn how to better accommodate adult students. (Lumina, 2008) Academic and Personal Keys to Success There are steps adults can take to ensure that their college experience will be successful and that they will reach the goals they have set for themselves. These keys to success encompass both the academic and personal lives of students. Academically, there are some specific things adults can do to aid them in adjusting to a college environment. It would be wise to take on a light course load for the first semester. This will enable a gradual transition for students. It will allow time for them to settle in to a routine and to find effective ways of managing their time, so they are able to keep up with coursework. Students who balance their course load by limiting the number of difficult courses in each semester and by allowing flexibility in class times find adjusting to college much easier. Students shouldn’t hesitate to seek support or advice from their student advisor if problems arise. Enlist the support of one or two classmates who will give you the assignments if you miss a class and offer to do the same for them. Students should be sure to keep up with their reading and assignments. They should develop good study habits early on. If there’s a problem with a specific class or assignment then ask to meet with the professor in order to clarify things. These steps are no guarantee of success, but they are steps in the right direction. (Office of Student Development and Counseling Center, 2005) On a personal level there are also some steps to success. First and foremost, adult students should have confidence in themselves and their abilities. While they may be lacking in academic experience, adults are ahead of the younger students in life experience. It’s essential that adult students get their priorities in order. They should gather support on the home-front, so they can concentrate on their studies while they’re in school. If need be enlist the help of friends or family to run errands or help with child care. Make sure time is set aside for family. Adult students can even involve their family members in their study time. Younger children can work on a quiet activity like coloring or drawing whiles the parent studies. A spouse or teenage child can quiz mom or dad if they’re studying for a test. Most importantly, adult students should take time out for themselves. Taking time to relax and reflect on the days events is essential. Everyone needs time to unwind and rest mentally as well as physically. (Office of Student Development and Counseling Center, 2006) Returning to college can be an enormous and seemingly impossible undertaking for adults who are in the middle of living their lives. It may not be the right choice for everyone, but for those who do choose to further their education there are wonderful benefits. A college degree may lead to career advancement that could result in a higher standard of living or it could provide a college education for their children. Adult students are role models for their own children as well as younger college students. Achieving one’s goals, regardless of age, is something to be proud of. Works Cited Armour, S. (2008). Classrooms filled with returning adults. Retrieved November 20, 2008, from USA Today: http://www. usatoday. com/money/economy/employment/2003-06-12-backtoschool_x. htm Benahoff, J. M. (1993, November 11). Educational Opportunities, Developmental Challenges, Understanding Nontraditional College Students. Retrieved November 20, 2008, from ERIC Education Resource Information Center: http://eric. ed. gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/13/2e/33. pdf Lumina. (2008). What We Know About Adult Learners. Retrieved November 20, 2008, from Lumina: http://www. luminafoundation. org/research/what_we_know_about_adult_learners. html#dimension1sub3 Office of Student Development and Counseling Center. (2006, January 13). Making the Adjustment School. Retrieved November 20, 2008, from Office of Student Development and Counseling Center: http://www. lsus. edu/sdcc/adults/making. asp Office of Student Development and Counseling Center. (2005, July 21). So, I’m a student again after all these years. Retrieved November 20, 2008, from Office of Student Development and Counseling Center: http://www. lsus. edu/sdcc/adults/so. asp

Cultural distance Essay

The concepts related to cultural distance and local linkages are of paramount importance to the strategies adopted by multinational companies, Tjosvold and Leung (2003) noted. These authors note that it is through placing utmost significance on the said concepts that companies would be able to ensure the success of both their international operations (those in situated in the host country) and their domestic operations (based on the home country). Luo (1999) further expounds on the topic at hand. According to this author, it is of paramount importance that a certain company, in the hopes of expanding its global reach, to be able to look into factors that would that would affect their stability in a certain region. Luo (1999) then discussed the need for multinational enterprises that have subsidiaries outside of their home country to scan and interpret the environment in order to make appropriate decisions regarding internal arrangements and external alignment. They must be able to look into the similarities between the culture of the home and host countries which has been considered important in terms of ensuring the development of a tightly knit network between the two (Luo, 1999). Aside from this, it was also maintained that it is through the careful analysis of cultural distance that multinational companies would be able to determine their competitive advantages and reduce their disadvantages that may stem out from the following: (1) their dependence on local settings, (2) their vulnerability to government interference, and (3) their bargaining power with the host government (Luo, 2002). Hence, Luo (1999; 2002), without a doubt, attributed the importance of taking cultural distance and local linkages into consideration in order to ensure the success of multinational corporations that are conducting businesses within an international context. Background of the Study Cultural distance and local linkages, without a doubt then, becomes of paramount importance to expanding businesses that seek to tap markets outside of their own domestic sphere. Understanding the cultural distance existing between the multinational enterprises’ home and host countries are of paramount importance in order to ensure the success of the former and its business initiatives. In this paper, cultural distance is measured based on the model developed by Geert Hofstede which noted that the difference between two countries are more or less affected by the following factors: (1) power distance, (2) uncertainty avoidance, (3) individualism vs. collectivism, and (4) masculinity vs. femininity (Hofstede, 1991). The difference between the countries in relation to the four factors affects the manner by which multinational companies enter into businesses outside of their home country. Brouthers and Brouthers (2001), in fact, look into how cultural distance influences the instances by which affect their modes of entry. Apparently, this is due to the fact that the survival of the business venture may depend on the management of the relationships existing between the home and host countries, thereby making it of paramount importance to the business to take the said factor into consideration (Barkema & Vermeulen, 2009; Hennart & Zeng, 2002). Manev and Stevenson (2001), in line with this, also stated looking into cultural distance may eventually affect the relationships amongst the employees and the management situated in the home countries. The importance of Linkages, on the other hand, lies on its ability to provide business ventures with the competitive advantages needed in order to ensure the success of their businesses, Blomstrom and Kokko (2003) discussed. In general, local linkages refer to the relationships established by multinational relationships with the host country that serve as an anchor to their activities, Chen, Chen and Kyu (2004). The essentiality of the said linkages can also be attributed to the sharing of resources and activities in order to ensure the success of the business enterprise. Hence, local linkages once again reiterate the need for business ventures to look closely into cultural distance. Previous researchers stated the fact that a culturally distant company or corporation may significantly affect the linkages it develops with the host country, thereby threatening the formation of competitive advantage necessary to the success of their businesses. It is in line with the abovementioned discussions that this research shall focus on the manner by which cultural distance affects local linkages which could more or less pose significant implications to the formation of competitive advantages, thereby affecting the expansion of businesses. More specifically, however, this study is directed towards Dutch multinational enterprises. Statement of the Problem Cultural distance, as previously mentioned, can be measured by looking into the four factors that are contained within the model of Hofstede; namely: (1) power distance, (2) uncertainty avoidance, (3) individualism vs. collectivism, and (4) individualism vs. collectivism. In general, the difference between the home and host countries of a certain multinational enterprise tend to affect several aspects of their businesses, including their modes of entry, the manner by which human resources are managed, the development of networks, and most importantly, the relationship existing between the two. Aside from this, the discussions made in the foregoing paragraphs also noted of cultural distance as an important factor that affects the development of local linkages between the multinational enterprise and the host country, which is then important in terms of ensuring their competitive advantage and success in their expansion to a location outside of their traditional place of origin. It is for this reason that this research is devoted to the provision of answers with regard to the main research question: how does cultural distance affect the formation of local linkages, taking into consideration the experiences of Dutch multinational enterprises? To support this, the following research questions are also deemed necessary: Research Questions 1. How does cultural distance significantly affect the development of local linkages? 2. How does cultural distance significantly affect the favorability of factors relating to the local business environment, based on the experience of Dutch multinational enterprises? 3. In what way does cultural distance affect decisions with regard to modes of entry and autonomy of the subsidiaries of Dutch multinational enterprises? 4. To what extent does cultural distance affect the formation of competitive advantages of the Dutch business ventures in host countries? 5. What are the common benefits obtained by the Dutch multinational enterprises with regard to their ability to form successful local linkages? 6. What are the common disadvantages experienced by the business enterprises in relation to their inability to establish successful local linkages? Hypotheses It is in line with the abovementioned research questions and problem statement that the researcher develops the following hypotheses that this study shall either accept or reject, based on the results obtained by the latter: Main Null Hypothesis: Cultural distance does not affect the Dutch multinational enterprises’ establishment of local linkages. Main Alternative Hypothesis: Cultural distance affects the Dutch multinational enterprises’ establishment of local linkages. Null Hypothesis 1: Cultural distance and the establishment of local linkages are not significantly correlated with each other. Alternative Hypothesis 1: Cultural distance and the establishment of local linkages are significantly correlated with each other Null Hypothesis 2: Cultural distance does not significantly affect the favorability of factors relating to local business environment of Dutch Multinational Enterprises. Alternative Hypothesis 2: Cultural distance significantly affects the favorability of factors relating to local business environment of Dutch Multinational Enterprises. Null Hypothesis 3: Cultural distance does not affect decisions of Dutch Multinational Enterprises

A Work Of Art And Its Impact On Society - 1503 Words

A work of art is something that touches the emotions of people. Without saying a word, art often speaks volumes to its viewers by challenging the current ideological orders, which are better known as the ways in which society thinks, acts, and functions on a daily basis. One of the most powerful art forms in terms of influencing society is a monument, which can be defined as a large manmade structure built to commemorate a significant person or event in history. Like all forms of art, monuments tell a story. Additionally, they take art to the next level by portraying something historical. They are one of the best art forms when it comes to influencing the public, yet their cultural impact is often overlooked. Many people see a monument as a display of a person or event’s importance to society during its time in history. However, that is not its sole purpose. It should also remind people of how the world was impacted by the particular event it stands for. A monument is capable of fueling an effort to maintain the change brought about by what it represents while also inspiring people to refrain from returning ideological order to its state prior to that event’s position in history. When designing a monument, architects strive to reach success in both of these categories to maximize its impact on ideological order. The first prerequisite for building a monument is establishing a good reason and location for which to build one. For a person or event to have aShow MoreRelatedThe Real Life Application : Beauty Is One s Positive And Admiring Feeling Or Understanding Towards One Object794 Words   |  4 Pagesone object. In twenty first century, individuals are bonded with beauty that the society, or the shared knowledge, have agreed for trillion years, yet different people holds different opinion whether they admire an object or not. Therefore, I agree that beauty can have different interpretation based on the shared knowledge and personal kn owledge that one experienced. Knowing that there are various interpretation of arts, the real life application that comes to my mind to ask â€Å"how do we weigh beauty†Read MoreArt Is A Catalyst Of Change1212 Words   |  5 PagesArt is a catalyst of change. It can confront both social and political issues as well as providing people with a creative outlet in which they can express their innermost thoughts and feelings - but what effect can art have on our society as a whole? Artists today have the unique ability to connect with people in a creative, innovative way that they can understand and interpret themselves. With this ability, artists are able to express their own views as well as influencing the views of others. ArtRead MoreThe Journey Of Postmodern Art1631 Words   |  7 PagesThe Journey to Postmodern Art The field of visual art is extremely broad, therefore art historians have been attempting to categorize it based on style, time of creation, and subject matter for centuries. Much like any other sociological aspect of life, the culture and time period in which it was made has a great impact on the artist which directly influences their art. Though art is and always has been a way for someone to express themselves, limitations from certain parties took some of that experienceRead MoreEssay about Interwar Avant-Garde Artwork And Its Community Impact852 Words   |  4 PagesThe â€Å"art and life† aspects of the interwar avant-garde are an advanced socially trivial form of art which to a bigger extent is symbolic of the visual setting of the human community. It is the art of expressionism in any artistic work which greatly influence its adaptation by the target audience. It has been evidently claimed that most artistic works of the early twentieth century have had a number of va ried themes all encompassing the political environment of the time. The interwar avant-garde isRead MoreSecond Wave Feminism Essay895 Words   |  4 PagesWave Feminism’s Relation to Art 1. Second Wave Feminism has a direct relation to art, as the movement and its creations were directly connected to the social problems of the times. As with most modern art, artists usually turn to creating works to express their problems with society, and this is what feminists did. As the suffragist movements with First Wave Feminism were a great success, and women did have the same legal rights as men, they still interpreted society has seeing them as the lesserRead MoreHistory of American Art Education Essay1572 Words   |  7 Pagesdeveloping nation, and art education was no exception to this. In order to come to terms with the impact of Western culture on American art education, it is important to chronicle the progression of art education throughout Europe. Spanning centuries, the political, social, and economic development of European nations, each played an important role the philosophies of art education, which in the long run, affected American ideas concerning the sub ject. Thoughts about art changed and evolved inRead MorePeople Meet Nature By Knut Rasmussen1663 Words   |  7 Pagesor not there is a requirement in society for art and literature to be useful. The utility of diverse art forms stems from an individual’s unique perspective which many differ from the societal conceptions and the need one has to express one’s opinions. According to dictionary.com, the definition of useful is â€Å"being of use or service; serving some purpose† (Useful). To be useful, something needs to be able to be applied. In regards to this paper, for a work of art and literature to be useful meansRead MoreThe Arts Administration Is Also Known As Arts Management1593 Words   |  7 Pages The arts administration is also known as arts management industry is seen as a broad and ill-defined career, as the manager gets the opportunity to explore a wide variety of roles within an arts organisation. Arts management revolves around business operations surrounding any arts organisation. An arts manager is an administrator that organise and facilitates with the day to day business activities of an arts company; this could involve writing a business report, working alongside the artisticRead MoreFeminism And The Contemporary Art1637 Words   |  7 PagesThe contemporary art world is including and exposing more female artists who are promoting themselves creatively and pushing for equality through art. This essay will examine the increase of feminist art visibility and the way in which the audience views work through female perspectives; how art is defined through alternative and non-traditional media, and how fine art has created platforms and spaces for discussion and widens views of feminism within feminist groups and how it can be portrayed differentlyRead MoreAndrew Warhola was born in 1928, in Pittsburg, Pennsylvania. He majored in pictorial design at the1100 Words   |  5 Pagesvisual art movement in pop art. He explored the relationships between artistic expressions, commercial advertisement, and celebrity culture in the 1960s and beyond. His views on American culture ad unique artistic expressions of the style of art had a great impact on American society by brining society’s obsession with mass culture and expanding mass media in America. Andy Warhol, the founding father of the pop arts’, created a movement that began in the late 50’s, Andy Warhol’s idea of art brought